Tell me a little bit about yourself

I was born in Baltimore County and raised in Hunt Valley. I attended Roland Park Country School and then Goucher College, majoring in psychology. During middle school, I attended Hebrew school at Chizuk Amuno and celebrated my Bat Mitzvah there. Writing poetry has been a passion since my youth, and I’ve even self-published a couple of books in recent years.

What it was like growing up in Jewish Baltimore?

My experience at Chizuk Amuno was incredibly enriching, and I’m still close friends with some of the people I met there. The educators and rabbis were very nurturing, and completing my Bat Mitzvah was a significant achievement that I take a lot of pride in. My mom was the driving force behind Jewish culture in our home. She has always been religious and spiritual and passed that on to me. I have a strong Jewish identity and have always felt a deep connection to our heritage.

How did you become involved with The Associated’s Jewish Professional Women (JPW) and what is your role with the committee?

Dori Chait and Daniela Levine reached out to me and asked if I was interested in joining JPW. At the first committee meeting, everyone was genuinely dedicated to giving back and organizing meaningful programs. The women on the committee are truly remarkable; their sincerity and enthusiasm for raising awareness and funding for Associated programs is eye-opening. It helped me realize the immense scope and impact of The Associated. My role on the committee involves assisting with event promotion.

Can you share with us the story behind the creation of HeidnSeek Entertainment? What inspired you to start this venture?

In middle school, I discovered my love for hosting parties and entertaining. It all started when I worked with VH1 Save the Music for my senior year project, organizing a benefit event at my house when I was just 18.

Fast forward to 2004, during my time at Goucher, I began promoting nightlife. I built a dedicated following and started inviting them to various events, from networking gatherings to fashion shows, singles events, restaurant openings and more throughout Baltimore. This journey eventually led to me being asked to promote larger festivals and charity events.

All these experiences paved the way for the creation of HeidnSeek Entertainment.

What is one of the most memorable projects or events at HeidnSeek that you are most proud of?

The most meaningful events to me are those where I can support nonprofits. Playing a small part in helping them achieve their goals and spread awareness gives me a sense of pride. One personal event that holds great meaning for me is Rock and Soul Baltimore. This free series, which I started many years ago, highlights up-and-coming musicians from various genres. The showcase was really diverse, both in terms of the music and the audience. I loved being able to assist these talented bands in reaching a wider platform in Baltimore.

What advice would you give to other women aspiring to be leaders in traditionally male-dominated fields?

Be yourself, be assertive and focus on building relationships with people from all backgrounds, regardless of gender. Don’t be discouraged by industry demographics. Women bring unique strengths and intuitive insights to the table. While misogyny still exists, I dust it off swiftly, and keep moving.

If you could collaborate on an event with any artist, living or historical, who would it be?

To be honest, I already love who I collaborate with. My friend Anton Paints is an exceptional painter and we’ve been doing live painting at some of our events. I also really enjoy collaborating with my friend DJ Neil Nines, who excels in diverse environments and has strong technical skills. Working alongside these artists and representing their talents is a true source of inspiration for me.

How do you prioritize mental health and self-care in a field known for its fast-paced nature and high demands?

I’m passionate about supporting mental health. Providing young people with safe spaces to express themselves and discuss their struggles without judgment is incredibly important to me. Balancing work and life can be a challenge for me. I find myself fully immersed in one or the other.

To maintain balance and stay centered, I prioritize self-care. I regularly visit an acupuncturist, which has been transformative in helping me regain energy, find calmness, gain clarity, and release emotional baggage. I also see a chiropractor to address the physical toll that comes with being on my feet at events. I believe that the body and spirit are interconnected, and this holistic approach to healthcare has been beneficial for me.

What’s one thing people might be surprised to know about you?

Some people may not be aware that I’m becoming more of an introvert as I get older. I seem very bubbly and extroverted in public settings, but I definitely need that down time to recharge, decompress and re-calibrate.

Rapid Fire Questions:

Favorite restaurant: Blk Swan and Nick’s Fish House
Last thing you googled: Gummy vitamins
Ideal vacation destination: The Maldives
Last meal on earth: New York Style Extra Cheese Pizza is my favorite thing to eat in the entire world.
If you could have any superpower, what would it be: Be able to correct my mistakes before I make them.
Celebrity crush: Lenny Kravitz
Favorite Recipe to Cook:  None, my husband is an incredible cook.
Who would you want to meet dead or alive: I love spending time with my mom, dad, stepmom and step brothers. The people I want to spend time with are the ones closest to me already.